Innovaction Gym is an entrepreneurial lab space for students at Tecnológico de Monterrey, Campus Monterrey. The redesign of its visual identity was a powerful strategy to create a memorable and motivating working experience that inspires innovation and entrepreneurship among today’s student generation.

oBJECTIVE

To clearly define and communicate the purpose of each service process within the lab through a cohesive visual identity and spatial design, enhancing both functionality and brand experience.

Visual identity

This project draws inspiration from a spaceship. Since the lab is located within the Engineering Department, the aim was to represent the students and their projects as bold, innovative ideas that are out of this world. This concept is visually reflected in the selected color palette and isotype and translated into the identity of each individual space within the lab, reinforcing the idea of exploration, creativity, and forward-thinking design.

spatial design

One of the main constraints was designing within a limited budget while keeping the space fully functional, as Innovaction Gym operates continuously for student use. To address this, we focused on strategic, low-intervention solutions that enhanced clarity and user navigation without disrupting activity.

We maintained the original section names—already familiar to returning students—and instead unified their visual identity. This included the implementation of custom signage for each area, complemented by window vinyls applied to existing glass partitions to clearly communicate the function of each zone.

To ensure feasibility, we worked closely with fabricators to assess cost-effective production methods. Additionally, we proposed the incorporation of carpeting in the same color as each section’s assigned signage. This created a stronger visual cue for spatial memory and orientation, helping students intuitively associate each zone with its specific purpose.