Curriculum Vitae

Explore my multidisciplinary experience, projects, and professional journey.

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MY CAREER TIMELINE

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MY CAREER TIMELINE ★

A young woman with long hair wearing a baseball cap, a blazer, and a white shirt, standing against a plain wall.

Email
mapaulaprandini@gmail.com

Language
Spanish Native & English Advanced (C1), TOEFL iBT certified

Name
Maria Paula Prandini Flores

Based in
Mexico City.

Behavioral strategist with a hybrid of CRO, UX psychology, and design execution. Driven by one premise: every digital experience is a behavioral system that can be optimized.

  • MonPalette
    UX/UI Web & Graphic Design
    Mexico City | December 2025 – Present

    Momentum House of Web Design
    Graphic Design & UX/UI Web Design Freelancer
    Monterrey, Nuevo León | August 2024 – November 2025

    Unmade Design
    UX/UI Design & Marketing
    Monterrey, Nuevo León | December 2023 – June 2024

  • 2020–2024
    Tecnológico de Monterrey (ITESM)
    Bachelor’s Degree in Design with a Specialization in Visual Design
    Monterrey, Nuevo León

    2018–2019
    Culver Academies
    High School | Bilateral Exchange Program
    Culver, Indiana

    2017–2020
    Instituto Irlandés de Hermosillo
    High School
    Hermosillo, Sonora

  • Conversion Optimization Mini Degree (In Progress)
    CXL | 2026

    SEO (In Progress)
    CXL | 2026

    Google Analytics 4 Certification
    Google | 2026

    Google Ads Search Certification
    Google | 2026

    UX & Data-Driven Design
    Interaction Design Foundation | 2023

    Data-Driven Design: Quantitative Research for UX
    Interaction Design Foundation | 2023

  • Design
    UI Design, UX Design, Branding, Prototyping

    Software
    Figma, Adobe Creative Suite (Illustrator, Photoshop & InDesign), Squarespace, Shopify, WordPress, Procreate, Canva, MidJourney, CapCut

    Other Tools
    Klaviyo, Microsoft Office

  • Inventarium Competition
    • 1st Place – Most Popular Project & Most Sustainable Project | 2023
    • 1st Place – Most Innovative Project | 2024

    Student Leadership
    • Financial Director, Industrial Design Student Society