SAYONARA

The redesign of Sayonara’s website was a passion project aimed at showcasing the clothing brand's potential for growth through a well-optimized online shopping experience. The goal was to demonstrate how strategic design improvements could significantly increase user engagement, trust, and sales conversion.

oBJECTIVE

To maintain Sayonara's original essence and visual identity while redesigning its website to optimize user experience (UX/UI) and increase the brand’s conversion rate through targeted e-commerce strategies.

Key Implementations

Full Website Redesign

• A complete overhaul of the website’s structure and layout.

• Preserved the brand’s core visual identity while modernizing the experience.

Homepage Optimization

• Designed to capture user attention within the first 5 seconds — critical for e-commerce success.

• Highlighted brand differentiators through a dynamic feature bar.

• Introduced quick, intuitive access to best-selling products.

Navigation Enhancements

• Developed a clean, simple, and intuitive navigation bar to improve site exploration.

• Included a brief, strategic introduction to the brand and its collections to strengthen brand storytelling.

Trust and Conversion Elements (CRO Strategies)

• Added a customer reviews and comments section to build credibility and trust.

• Implemented a guarantee bar to reassure users of product and service quality.

• Introduced a discount hook to capture visitor emails and grow the mailing list.

Community Building

• Integrated a social media funnel to encourage direct connections with the Sayonara community, fostering brand loyalty and long-term engagement.

Results

By combining thoughtful UX/UI improvements with strategic CRO elements, the redesigned website positioned Sayonara for greater online growth, stronger customer trust, and increased sales potential.