Fiore House of Bloom was born from the quiet beauty of giving. A flower, offered with intention, becomes more than a gift — it’s a language of emotion, a bridge between souls. In a world that moves fast and feels fragmented, Fiore invites a return to softness, to gestures that carry meaning.

This project explores how new generations are reshaping expression — finding depth in simplicity, and connection in the ephemeral. Through color, form, and feeling, Fiore House of Bloom celebrates the poetry of presence: the art of making someone, or something, bloom.

Research and Insights

Through cultural analysis and social media observation, we identified a rising movement among younger audiences for emoitonal depth:

Common profiles centered around emotional expression, aesthetics, and the revaluation of simple acts — like giving flowers — as forms of modern communication.
We developed a User Profile, Buyer Persona, and Brand Persona to understand how Gen Z and Millennials express care through visual cues.
These insights shaped a design strategy focused on evoking emotion, inspiring connection, and crafting a soft, intentional visual language.

Conceptual Foundation

The concept behind the brand stems from the visual translation of emotion in motion — an inner bloom, an explosion of joy and feeling.

The name "Fiore House of Bloom" embodies the essence of flourishing through kindness and love — the moment when giving becomes a gentle act of growth.

Visually, the brand blends organic and abstract forms within a whimsical, ethereal atmosphere. Rather than representing a tangible object

Visual IDENTITY

Logotype

The logotype was designed to create visual contrast through the hierarchy of letter size and capitalization. This balance gives the brand a refined, elegant presence while remaining warm and approachable to its audience.

Isotype

The isotype was designed to reflect the organic motion of nature — flowers that move freely, mirroring the fluidity of human emotion. Enclosed within a circle, it conveys the idea of preserving something precious, reminiscent of the enchanted rose in Beauty and the Beast.

This composition maintains a visual connection to the brand’s conceptual foundation, capturing Fiore’s ethereal and whimsical essence.

Color Palette

The color palette reflects the emotional and symbolic elements that define the brand:

Soft pink represents love and the act of receiving.
Yellow evokes sunlight and nourishment.
Blue symbolizes water, the source that allows flowers to bloom.
Orange-red embodies the warmth and generosity of giving.

Photography Style

Fiore’s photography captures the poetry of emotion through softness, light, and movement. Natural tones and organic compositions evoke a dreamlike atmosphere, highlighting gestures, flowers, and textures that symbolize connection and care.

The result is a visual language that feels whimsical, sincere, and deeply human.

Brand Archetype

Archetypes: The Lover, The Creator & The Innocent.

If Fiore were a person, it would resemble Sabrina Carpenter — whimsical, radiant, and effortlessly charming. Like her, the brand balances sweetness with sophistication, turning emotion into art and everyday moments into something beautifully memorable.